Tech to Market Research for a Sensor Technology
Client: A US Government agency
ROLE: tech to market team lead
OTHER TEAM MEMBER(S): confidential
SCOPE
To design, solicit, conduct, and analyze interviews in order to identify the target market for the sensor technology.
CHALLENGE
To identify the right market for the technology with the expectation that the technology will obtain buy-in from stakeholders of the target market.
RESEARCH QUESTIONS
Which industry should be the first target for commercialization?
And for what application?
RESEARCH TECHNIQUES
Qualitative: Interview, thematic analysis
RECOMMENDATIONS
Coming soon.